29 August, 2011

 

Sex sells

I was wandering round Waterstone's — yes, Edwin does visit and even patronize commercial emporia other than Wetherspoon's and Sainsbury's — when I saw this on promotion

and I found myself wondering whom this rather cheesecaky cover image is aimed at. Christmas-shopping mums who are not sure whether they'd like to shag Brian or mother him, perhaps. Mebbe he'll fit both roles: despite his gamin looks, our Brian (who is a Chadderton lad so I will hear nothing said against) is actually 43.

Of course there might be an alternative audience. Perhaps Comrade Putin, He-man of the Soviet Union, might appreciate a copy.

But the other thought which immediately came to mind as I walked past the display was of a series of Carol Vorderman-sponsored GCSE revision books which used to be on sale in Smith's about a decade ago. Carol and her advisers have obviously thought better of the strategy and current editions feature a chaste head and shoulders photograph: Carol is careful these days to separate her arse-of-the-year telly milf persona from her celeb schoolmarm image. But the earlier version, of which unfortunately I have been unable to find an online image, featured our Carol smiling up at the camera and showing off a serious amount of peekaboo cleavage. Tsk!

Sex sells, but only when it's all done in the best possible taste, of course.

Comments:
As the book is published by our Great National Institution I cannot accept that this is a case of crass commercialism. If our Brian is on the cover it is because he is the most wondrous entity in the universe.

 
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